Andrea Michielin Ecommerce ManagerAI SpecialistEcommerce DeveloperEcommerce Consultant

End-to-end e-commerce and AI automations for your business: strategy, development, marketing, custom agents. In digital since 1999, in e-commerce since 2008.

Your partner for E-commerce and AI automations

Development – Shopify, WordPress & WooCommerce;
AI & Automation – Custom agents and workflows with Claude Code, for e-commerce and for business processes;
Landing Page – Landing pages optimized for ad campaigns;
Email & WhatsApp – Automations that convert;
Integrations – API, webhooks, systems that talk to each other;
Tracking – GTM, GA4, Consent Mode, data you can trust;
Strategy – The big picture.

Experience counts

From my first website in 2000 to my first e-commerce site in 2008. I watched this industry take shape, and I keep evolving with it.
27 years in digital
0
+
years in digital
18 years in ecommerce
0
+
years in e-commerce
6 years as an ecommerce manager
0
+
years as an Ecommerce manager

How I work – Four steps from first contact to results.

.01

Listen
I understand your needs, your business, your goals.

.02

ANALYZE
Technical audit, email, integrations. I identify priorities and issues.

.03

PROPOSE
A clear roadmap with transparent timelines and costs.

.04

BUILD
I develop, I test, I optimize. The work is done when everything runs at its best.

What I can do for you

Ecommerce audit
E-commerce Audit
Not sure where to start?
Start with an Audit: I analyze your e-commerce (or your idea) and hand you a report with priorities, issues, and opportunities.
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Ecommerce development
E-commerce Development
WordPress/WooCommerce, Shopify. Custom themes, plugins, advanced customizations. Performance and security optimization.
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AI & Automation
AI & Automation
Custom agents and automations with Claude Code: content and product pages, analysis of orders and campaigns, ad creative, repetitive tasks that disappear from your day. Even outside e-commerce.
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Landing pages and optimizations
Landing Page & Conversion Optimization
Landing pages for ad campaigns, sales funnels, dedicated product pages. Not just design: integrated tracking, testing, optimization to turn traffic into results.
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Email marketing
Email Marketing
Strategy, behavioral automations, deliverability optimization.
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WhatsApp marketing
WhatsApp Marketing
Segmented broadcasts, coordinated email + WhatsApp campaigns, automations, conversion tracking.
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Integrations
Integrations
ERP systems, CRM, e-invoicing, couriers, payments. REST APIs, custom webhooks, Zapier/Make.
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Tracking
Tracking
GTM, GA4, Consent Mode V2. I know how it works, what it needs, and how to check it’s done right. I coordinate specialists or review existing work.
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Ecommerce management
E-commerce Management
Strategy, coordination of external suppliers (ads, graphics, copy), results monitoring. An e-commerce manager who knows how things work under the hood, dedicated to your project.
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Projects

Want to get in touch? Let’s talk about your project

Tell me what you have in mind. I’ll get back to you as soon as possible.
Not sure where to start? Start with an Audit.