About me
I’m Andrea Michielin: technology isn’t just my job, it’s my life, my lifelong passion, and in 1999 I finally decided to make it my profession
1978
My first computer
A Texas Instruments Speak and Spell. I was 5 years old and couldn’t read yet, but that thing talked to me, and I wanted to understand how it worked.
1979-1999
The passion grows
Consoles, video games, Commodore 64, the first Windows PCs. Technology wasn’t just an interest: it was how I saw the world. But for years I did something else: accounting.
1999
The decision
Until I decided it was time to turn that passion into a profession. FSE course, a year of classes, 4 Microsoft certifications (MCSD).
2000–2008
Code for big names
Tourism portal for Bolzano, code for Il Sole 24 ORE, IBM mainframe
2008-2018
E-commerce enters the picture
First e-commerce in 2008. In 2010, partner in a medical center in San Marino: bilingual e-commerce and Python software for hair bulb analysis.
2018-2020
Web designer at an agency
I designed and developed websites for companies in different sectors: professional sports, industry, MotoGP, services. A period that gave me speed of execution and the ability to adapt to very different needs.
2020-2025
End-to-end e-commerce management
6 years managing the full digital ecosystem of an e-commerce business in the supplements and natural wellness space: development, email and WhatsApp marketing, automations, tracking, advertising.
Today
Freelance E-commerce Manager, Developer, Consultant, and AI Specialist
I study constantly, because in this field, standing still means falling behind. Today I work with Shopify, WordPress, and headless architectures: I choose the right tool for the project, not out of habit. AI has become my multiplier: I work with Claude Code every day and build agents and automations for my own processes and my clients’.
I’m not a narrow specialist. I’m the one who holds all the pieces together and takes care of your e-commerce and your processes as if they were my own.
Andrea Michielin
Ecommerce Manager/Developer/Consultant/AI Specialist
Experience counts
From my first website in 2000 to my first e-commerce site in 2008. I watched this industry take shape, and I keep evolving with it.
0
+
Years of experience
0
+
Years in ecommerce
0
+
years as an Ecommerce Manager
I never stop learning
In this field, standing still means falling behind. Every year I invest in training, events, and certifications.
1999
MCSD
2019
Ecommerce Management I
2020
Ecommerce Management II
2024
Executive Master’s
2025
Various events
Mar 2026
E-commerce Food
Apr 2026
Shopify · Learnn
Today
Scalers+ · Avanguardia Plus
Ecommerce School Certifications
Ecommerce Management
Level I
Ecommerce School
Final score
94
/100
Ecommerce Management
Level II
Ecommerce School
Final score
96
/100
Executive Master’s in
Ecommerce Management
Ecommerce School
Microsoft Certifications
- 1999–2000 MCSD – Microsoft Certified Solution Developer 4 Microsoft certifications · FSE course, 1 year Foundational
Events and training 2025-2026
- JAN 2025 E-commerce Beauty & Pharma Ecommerce School
- JUN 2025 WMF – We Make Future Search On
- 2025 AI for E-commerce SEO Accademia Search On
- NOV 2025 E-commerce Info Architecture Search On
- DEC 2025 Search Tech 2025 Search On
- MAR 2026 E-commerce Food Ecommerce School
- APR 2026 Shopify Certification Learnn
- JUN 2026 ADV Summit Italia Bellaria
- JUN 2026 WMF We Make Future Bologna
- ONGOING Scalers+ Community AI · Matteo Milone
- ONGOING Avanguardia Plus Community AI Automation · Giovanni Beggiato
How I work – Four steps from first contact to results.
I’m not an agency with 10 people who don’t talk to each other. I’m a professional with 27 years of experience who holds the whole system together: development, automations, integrations, tracking. If something breaks, I fix it. If it can work better, I improve it.
I work calmly and carefully: problems get solved better when you look at them closely. I’m upfront about what I can and can’t do. If you need a specialist that isn’t me, I know who to call and how to coordinate them.
.01
Listen
I understand your needs, your business, your goals.
.02
ANALYZE
Technical audit, email, integrations. I identify priorities and issues.
.03
PROPOSE
A clear roadmap with transparent timelines and costs.
.04
BUILD
I develop, I test, I optimize. The work is done when everything runs at its best.
Let’s talk about your project!
Tell me what’s working, what you’d like to improve, and what you’d like to build. The first step is always a conversation.
I’ll be glad to get to know you and understand how I can help.
I’ll be glad to get to know you and understand how I can help.
